Web Design Tips for a Successful Small Business Website

When small businesses are about to build their first website, some of them hire the services of local developers while others turn to agencies or sometimes feel challenged to do it on their own. We are willing to help those who are confident enough to build their own website.

Now, what are the common errors that many businesses make in designing their site? Do they lack content or have too much of it? Are elements too close or too far from one another? Is it difficult to navigate the website because of inconsistencies in color? There must be some mistake and you need to find them.

Content

Your small business website will typically have several pages, containing contact info, a sitemap, about us sections – which are essential, but many of them will meet their own needs. However, it is only through content that people can learn about your business.

What you need to do is make sure that the content displayed on your website reads well and makes sense. When you take things like content for granted, it may mean that you will also take other aspects of your business for granted.

My advice is for you to focus on call-to-action and to make sure that your messages encourage visitors to take action. You should be able to integrate the environment of your business into your website.

Design

It is a common practice to place your logo where it is easily noticeable – like at the middle of the header or on the top left corner. Placing it somewhere else could confuse or distract customers, so follow practices that are proven to be effective.

Ask the help of a friend or office mate to give his/her opinion regarding the colors you have chosen for your website. This makes it easier to know if your website is comfortable to read and browse whenever another person gives a second opinion. Or else, get more ideas by sending it to others.

Another crucial aspect is navigation, since it is the way visitors find what you want them to on your website. Therefore, be sure to make your site easy to navigate. Provide a space for your navigation links and don’t make it appear like a category selection.

Completeness

This usually happens with startup businesses. They start with a few team members, and when things are picking up when it comes to design and development, they have totally forgotten about how the current website looks. So, you should never publish content that is not entirely ready.

Make your website more interesting by including online stores, a contact form, photo galleries or great, relevant content. Besides making your website rich with content, make it Google-searchable to enjoy the advantages of organic search traffic.

If you need to put the front-end things of your website on hold, try to create a coming soon page or something similar. Just make sure that visitors do not see discontinued pages or incomplete features.

5 Essential User Interface Design Tips for Mobile App Developers

At the present time, mobile apps have become the most influential tool for gaining easy access to potential customers all over the world. Whether you are an established web development company or a start-up, you can’t neglect the importance of having an appealing, user-friendly and fully-featured mobile app for your business. In the mobile context, effective user interface (UI) design is a curial element because the small screen and unstable operating environment makes it tougher to operate an app, which good UI design can easily overcome.

The UI tips mentioned in this article will help you harness the potential of mobile apps to effectually engage customers.

Maintain Consistency

Consistency is of great importance in a good UI design. The only way to ensure consistency within your application is to set design standards and then stick to them. For example, if you have placed next and cancel buttons in a particular area of a dialog window, make sure they are placed at the same position across all the screens. It will improve the experience of users and create less confusion while navigating through the app.

Follow the contrast rule

If you are using different colors in your application, make certain that the text in the screens is legible. The best way to achieve it is to contrast rule: Light text on dark backgrounds and dark text on light backgrounds. Reading black text on a white background is easy, but reading black text on a blue background is difficult.

Understand your widgets

Choosing the right widget for the right task not just helps in improving consistency, but also makes it easier to build the application. To understand how to use widgets properly, you need to read the guidelines and standards of your company for user interface design.

Use suitable fonts

Use fonts that make reading easier such as Times Roman, Calibri, and Serif fonts. In addition, use the font consistently across all screens to ensure a gorgeous looking app design.

Easy navigation between screens

Easy navigation between screens is very important for your app. Easy navigation means switching from one screen to another should be very simple; otherwise the users will become irritated and give up. Design a navigation pattern which is simple and obvious. Always place the navigation system on the top and left of the page. If you are inserting your logo on every screen, link it to the home page.

5 Trends That Logo Design Companies in The World Are Following

The year 2016 has brought many changes to the designing world. Many well-known companies have changed their logo with respect to the emerging trends worldwide. However, there are many who did not succumb to this bullshit theory and thought of keeping things as they were in the past. Although it seemed a good option for them at first, it did not have a positive effect on their business.

To run a smooth business, it is necessary to have a good reputation of your company. Logo design companies seem to know this fact for good and this is the reason they always thrive to create the best appearance for their clients. This year, they have shortlisted on 5 hot trends for designing their client’s logo. Let us check them out –

Mono-Line Designs

It is all about Mono-line designs now. It generally involves a single and unified line. The designer uses this line throughout the logo and does not mix with other unnecessary items. This way, the style remains simple and at the same time remains cluster free. A good background makes the logo attractive and beautiful to look upon.

The Word-Mark

Word-marks have always been a favorite of designers. However, such designs need a lot of research on the company and the product that they sell to their customers. This trend of word-mark was pretty much popular in the earlier years. In 2016, this trend of using waters marks have once again emerged and designers are willing to make the most of this. If you look around, then will find many popular companies have gone through this process and luckily this had a good effect on their reputation.

Negative Space

Only clever designers can make the most of the negative space logos. A lot of hard work is behind the most popular negative space designs. The correct usage of space and colors can create some memorable designs. In this year 2016, this style has once again made a roar in the designing fraternity.

Dual Tone Logos

Dual colors or using two colors in your logo is the most promising idea now. It is necessary that you look for the options that will make the logos brighter and not busy. The dual tone was originally implanted to make logos look better in web pages. This year, the trend is to use two colors in the right measure to create history for your company.

Handmade Logos

Yes, this design technique was prevalent in the age-old days, when there was no option of technological advance equipment. However, that trend of the past is back and this time with more precision. Publishing companies and small bookstores are trying to make their reputation playful. To make this, they want to have a logo that is playful and yet at the same time describe their vision in the right degree.

Handmade logo designing technique fits the bill for them and this year, they ask for such style has risen vehemently. So, now that you know the trend that is prevailing in the market, it will be easier for you to ask your Logo design company to style a good appearance for your business.

5 Signs That It’s Time to Redesign Your Website

No doubt, your website is the heartbeat of your online business that helps to create your online presence among your clients and competitors as well. To attract a large number of customers to your site, you have to think of their scenario. Needless to say, a customer only visits your site if you give them a reason that simply means an attention-grabbing design and relevant information that pull them to your site.

However, if your website is outdated, then you are actually losing your online presence which matters for the growth of your business. If you don’t know when you need to redesign your website then don’t worry, here are some points that solve all your queries and help you to take a right move for the expansion of your business. So, have a look below.

Slow loading time: On the off-chance, your website takes so much time to load then it’s a big sign that you need to redesign it. It’s because a slow loading web page may frustrate your customer and force them to leave your site, which is not good for the business in any way. So, you should be alert and take necessary actions if you are also dealing with the same problem.

Outdated information: Maybe a business has grown since its website published for the very first time. And perhaps your content, image of product and services are no longer related to your offered catalog, so, you need to change it. Outdated information, not only bore your customer but also make the wrong impression of your company, which affect its reputation, so you should redesign it.

Poor navigation: You should always remember that poor navigation will navigate your customer away from your site. If they will not able to land the exact page they are looking for, then it may distract them, and they leave your site, without wasting a single moment on it. Poor navigation is a big indication that your website needs a redesign to provide a better user experience and to retain the interest of customers.

Social media integration: If your site doesn’t integrate with social media, then its high time to redesign it. It’s because social media help to attract a flood of customer and if your website not integrated with any social media platform then, you are losing various business opportunities and clients as well.

Mobile-friendly: You need to redesign a website if it is not mobile-friendly. Because according to the latest trend if your site doesn’t support different gadgets then the customer will leave their interest from it and move to another.

From above, all points, now you may understand that your website immediately needs to be redesigned. Don’t worry; it’s not a rocket science, for this, you can take the help of a reputed Website Designing Company, who offer website redesigning services at a reasonable price.

5 Things Every Website Owner Should Do If They Don’t Want To Lose Customers

No doubt, customers are always considered as a king. Every business wants to attract customers as much as possible, to expand their business. For this, they always try to design an eye-catching website that quickly grabs the attention of the customer. However, an attractive design is not only enough to grab their attention, for, this you have to think out-of-the-box and a step forward from your competitors. Here is a list of top 5 things every website owner should do if they don’t want to lose customers, so, have a look below and implement them in your strategy.

Upgrade your business listing: If you actually want to retain the interest of your customers, so, the very first thing you need to do is upgrade or add your business listing on high ranked websites that have the capability to drive more traffic to your website.

Start Facebook marketing: No doubt, Facebook is one of the best ways to reach new audiences and to get in touch with your existing customers. It’s because every second person on this planet is using this social media platform and it actually proved to be the best decision for your business. So, you should start using it for your business marketing.

Tell your customer about your upcoming product or service: This is one of the effective ways to retain the interest of your existing customer. If you tell your customer about your upcoming products or services, then they get curious to know about it, and they will definitely come and visit your site again and again.

Classified ads: If you post classifieds, so, this will help to attract more customers to your site and make you stand apart from your competitors. This will also help you to promote your business and give the exact result, you are looking for, but only if you post classified on the right platform.

Start submitting blog or article: This will give your customer a reason to come back to your website. If you submit a blog or article then it will increase the knowledge of your customer and they will definitely come and visit your site for a new post, so you should try it.

All above are things to retain the interest of a customer, and it actually works if you do it in the right way. So, first understand the actual need of your customer and take your step accordingly.

Tips For Creating an Effective Logo Design

A logo helps in the branding of your business and also helps to express your organizational goal to your customer. A good logo is one which is absolutely suitable, communicative, notable, simple and unique as well. It must have the capability to stay and last longer on a customer’s mind. On the off-chance you think that logo designing is simple, you start should think again. It is actually an important task which you cannot take for granted. It’s because a little carelessness in its design will put a wrong impact of your business on your customer’s mind. The following tips will help you to create an effective logo for your company.

Be unique: A logo helps you to stand apart from your competitors or business rivals, so it must be unique. So, while designing it use out-of-the-box concept and show your creativity in it. However, in the urge of creating it in a unique way, don’t make it so gaudy; otherwise, it is ignored by your customers. For this, you have to understand the taste and preference of your customer.

Understand your brand: Without any doubt, a logo is an introduction to your brand. So, while designing it always keep in mind what message you actually want to explain to your customer. This will help your customer to understand the goal of your business and attract them to your product and services.

Color it: It’s a right time to show your creativity, so fill some attractive colors in your logo, which enhance its beauty even more than first. But, always try to avoid glossy colors, which strike your eyes and distract your customer. A logo with gaudy colors also affects the overall look of your website.

Make it versatile: Another important thing you should keep in mind while designing a good logo is that it must be versatile. It simply means that your logo easily adjusts its size as per the requirement of a banner, business card or any other place, where you are going to use it.

Summarizing your business goals or what you are actually trying to offer your customer in a pixel image is not an easy task, but it helps to make them understand easily. All the above tips will help you to design an effective logo for your company, which represent your brand. Apart from this, you can also take the help of the professional logo designer, who holds a good experience in this field and have the capability to design a logo, which exceeds your expectations.

Top 7 Web Design Trends To Look Out For In 2016

Times are changing and so are the ways we do business. Back then, trading meant selling products door-to-door and dealing with people face-to-face. All that has become a thing of the past. The mind-blowing boom of the Internet technology has changed the way of life on this planet. Every business these days owns a website and there comes the need for you to be unique to stand out among your competitors.

We are almost in the middle of 2016 and if not already it’s definitely the time for you to give your site a revamp with trending web designs. Let’s dig in the details:

Personal Branding

Having a personal branding is like holding a statement. It’s stating who you are – blunt and bold. You can help people perceive your vision and mission instead of being speculated and having different opinions about you. It is so important that you spend time and effort building it. If you are a budding entrepreneur looking to make an impact, having a strong brand will do the magic for you.

Video Background

Ask yourself? Won’t you prefer watching a quick video about a product than reading through chunks of text about it? If your answer is yes, you’ve got the trick. Websites generally are storytelling tools and it becomes more effective when visuals and motion are involved. In 2016, a growth in this trend is expected with the endless possibilities HD quality videos that give your visitors a real life experience.

Large Background Images

Bored of the clich├Ęd stock photography? Yeah, but people still use images to engage more with users and illustrate the message they are trying to send. You can do so using genuine imagery and real photos that connect you with your audience. That too large background images do the stunt.

Mobile First Design

To put it simply, in any household you’ll find more mobile phones than desktops. That explains why it is better to design content and web pages for the mobile interface at first hand and then work on the usuals. Taking a mobile first approach ensures that you maximize your potential and reach more of your target audience.

Modular Design

Modular or grid based design may not be new but nevertheless awesome. They are reusable and responsive-friendly with the tiles stacking lucidly on different screens and form a flexible layout that looks nice and clean on any screen size. There are many WordPress themes available that employ such grid based modular design which works very well if yours is an eCommerce business.

Material Design

Material or flat design comes as a fresh and honest combo that abstains the use of fancy design techniques and embraces a more simplified, digitally aesthetic approach. Featuring clean, open space, crisp edges, bright colors and two-dimensional illustrations, flat design emphasizes on presenting a clear distinction between technology and real-life materials.

Single Page Design

Over the last couple of years, the popularity of single page websites has only continued to grow. They seamlessly work fast on all mobile screens due to their simplicity. They let you present compelling content with great design and intuitive user interface for a great user experience that is sure to keep users on your website longer than before.

Every web design is unique. It’s just a matter of understanding the factors and implementing the right design for your website to get the right results.

Creating Impressive Flash-Based Websites

Presentation of a young and pretty blushing lady, bedecked in colourful designer-ware attire and sparkling expensive jewellery is not limited only to the north Indian weddings. Such manifestation in the context of life-style and social status is relevant in other fields too. One among these is the website – the manner in which it is designed and how the contents are presented on the screen of a monitor.

This mode of presentation to attract a viewer or a visitor depends on the element of Flash used in the design of the website. It is a mode of projecting visuals with an aim to enrich a website’s overall image. Thus, a Flash website always commands a good demand across the globe.

Salient advantages of using the Flash modes in the design of a website:

  • Vector graphics
  • Cross-platform compatibility
  • Animations
  • Video
  • Games
  • Scope for Special Fonts

Flash applications not only perform script actions and collect data for appropriate presentation, but also do most of the things that server-side scripts can do. Further, Flash can work wonders when the website is projected over systems that operate on Netscape, IE, Mac or PC. Since they are vector-based, Flash movies load faster and save precious time of the users downloading the needed audio-visuals.

Those who intend to reckon the above positive aspects to project their products and services need to explore a suitable and professional expert to design the website. To tap, attract and engage the desired target visitors, various companies possess expertise to develop Flash elements of conceptual treatment, creativity, perfect use of graphics and colours. This versatile Flash has evolved hundreds of solutions to meet the client’s varied needs and applications.

In particular, educational institutions including universities have benefited from these value-added services provided by qualified professionals. They depict the institution, campuses, facilities and other information through a highly interactive audio-visual medium.

Alongside the Flash intros that supplement an institutional website, the designers can also conceptualize the logo, be it of a school, college or a university for an impressive impact. Flash-based websites are extensively used for corporate and allied presentations. Consequently, a new dimension is attached to showcase organisational strengths.

After all, a perfect quality audio-video (AV) presentation acts like a powerful catalyst in all the modes that rely on a linear or an interactive interface with user-friendly options to switch between the sections during the presentation. Rest of the things depend upon the professional abilities of the people who are hired to accomplish a particular job.

Web Designers for Hire

When looking for a web designer, there is always the possibility that you will feel overwhelmed based on how labour intensive and time consuming the process is. You simply don’t want to end up with someone who lacks the technical skills to develop a professional website that can act as a marketing tool for your business. More importantly, the online community can use your website to assess the organizational system of your business. There are millions of individuals and web design firms advertising their services both online and offline. Choosing the right web designer can therefore be a nightmare for people don’t know much about website design and development. So what should you do when searching for web designers for hire?

Distinction

Website design and development is a continuous process. This means that it takes the collaboration of a few people to implement the whole process and have your website up and running. This means that apart from a web designer, creating a website also needs a web developer and an implementer. A web developer is tasked with the responsibility of choosing the template, creating the web layout and constructing logos, images and videos of the site. The developer then builds a mock-up website to test its functionality. A developer is also involved in troubleshooting of the website in case of any issues. The implementer installs the necessary plugins required for the website to work effectively.

Be Specific

It is important for a person to identify the exact set of skills that he or she requires in the design process. Different web designers have diverse set of skills that reflect their industry of operations. It is therefore prudent that you notify your intended designer the nature of your website, the content, any special features and the maintenance schedule of the website in the future. This way, the web designer can choose whether to accept or reject your offer based on the skills set. There are also website professionals who lack the skills to create complex functionalities such as creating an e-commerce website that has an SSL payment getaway. The complexity of the project therefore determines the final product that you are likely to get from your designer.

What you need to know?

Searching for the right person to design a website for you is almost similar to conducting any form of shopping. This means that the eventual choice should be someone whose expertise is close to what you are looking for. Another main consideration is the pricing. Most people prefer freelance designers because their prices are flexible and negotiable as opposed to design firms who charge fixed prices and leave no room for negotiations. In relation to price, affordability is an important aspect whereby the price charged for web design services should be within your budget. The last and most important factor to look for is availability. Once the process is complete, the website will still need minor changes and continuous maintenance. This means that you should find someone who will be available to carry out these changes and also troubleshoot any future issues. Next time you are looking for web designers for hire, ensure that you select the best and most qualified people to assist you with the process.

Boost Your Online Visibility With a Responsive Web Design

It is a fact that more and more people are using their mobile devices to check out the web. There are also more people looking for things to buy, doing banking and searching for businesses through their mobile phones and tablets. If you have a business and you have an official website, it is time to let your customers know that you are also visible using any kind of medium or devices on the web.

Website developers call it, responsiveness. Your online site should be able to be viewed by your customers using any kind of device to access the web. They should also be able to navigate through your site’s different pages and check out ever feature just like as they did when they used their PCs. Having a responsive site makes you more visible for your customers and being seen and accessed anywhere is a boost to your business no doubt. So how do you do it?

Responsive business website design from a web design company

The only way to ensure that your site is responsive in any kind of device is to hire a business website design company.

Hiring a professional website design company is the best way to ensure that every single element in your site is responsive through and through. And of course, with a business website design, you will be confident that you will top over your market and will be able to overtake your competition.

A responsive website design will be able to Take you closer to your market which will let them appreciate your products, services and your brand. This is the best way to show your market that you got what it takes to get their business.

Impress your customers on how updated your business is. No one wants to get stuck with a business that is barely evolving or adapting to new changes. Show them you can adapt and you will do so for your customers.

Make your business ready for the great shift on how websites will be created and viewed for decades to come. Aside from the increasing number of people using the web for their daily activities, the number of devices and platforms are also growing ever so rapidly. You should never be left out. Get your business ready to embrace the future with a responsive site.

Overtake your competition

If you are selling a local product or you are managing a local business then there is no doubt that you can overtake other businesses by being viewed on any kind of site, big or small.

Our VISION is to empower our clients by arming them with knowledge and tools they need to feel confident and to build their business in a technology-driven world.

We take great pride in helping our clients achieve a powerful, professional, and purposeful presence online using proven online marketing strategies and techniques.