When small businesses are about to build their first website, some of them hire the services of local developers while others turn to agencies or sometimes feel challenged to do it on their own. We are willing to help those who are confident enough to build their own website.
Now, what are the common errors that many businesses make in designing their site? Do they lack content or have too much of it? Are elements too close or too far from one another? Is it difficult to navigate the website because of inconsistencies in color? There must be some mistake and you need to find them.
Your small business website will typically have several pages, containing contact info, a sitemap, about us sections – which are essential, but many of them will meet their own needs. However, it is only through content that people can learn about your business.
What you need to do is make sure that the content displayed on your website reads well and makes sense. When you take things like content for granted, it may mean that you will also take other aspects of your business for granted.
My advice is for you to focus on call-to-action and to make sure that your messages encourage visitors to take action. You should be able to integrate the environment of your business into your website.
It is a common practice to place your logo where it is easily noticeable – like at the middle of the header or on the top left corner. Placing it somewhere else could confuse or distract customers, so follow practices that are proven to be effective.
Ask the help of a friend or office mate to give his/her opinion regarding the colors you have chosen for your website. This makes it easier to know if your website is comfortable to read and browse whenever another person gives a second opinion. Or else, get more ideas by sending it to others.
Another crucial aspect is navigation, since it is the way visitors find what you want them to on your website. Therefore, be sure to make your site easy to navigate. Provide a space for your navigation links and don’t make it appear like a category selection.
This usually happens with startup businesses. They start with a few team members, and when things are picking up when it comes to design and development, they have totally forgotten about how the current website looks. So, you should never publish content that is not entirely ready.
Make your website more interesting by including online stores, a contact form, photo galleries or great, relevant content. Besides making your website rich with content, make it Google-searchable to enjoy the advantages of organic search traffic.
If you need to put the front-end things of your website on hold, try to create a coming soon page or something similar. Just make sure that visitors do not see discontinued pages or incomplete features.